Globally, Choice Hotels International, Inc. franchises over 6,500 hotels in 40 countries. The Choice Hotels brand is synonymous with warm hospitality and real value, and is positioned to provide a spectrum of lodging options to meet guests’ needs. To continue delivering on their brand promise in Europe, Choice Hotels selected Trinity Purchasing, to supply high-quality, cost-effective collective products and services to clients across the hospitality industry, via a network of over 400 strictly-vetted suppliers.
Trinity Purchasing combines the procurement needs of its various clients to deliver services at a competitive price. By making use of Trinity Purchasing’s collective activities, Choice Hotels could potentially unlock considerable savings for many of its European franchisees whilst optimizing quality, level of service, or specific logistical needs – all of which are considered when vetting potential suppliers.
Speaking about the agreement, Bouke Koppert, Chief Operating Officer for Trinity Purchasing, commented: “We are thrilled to have concluded a deal with Choice Hotels – a brand whose ambition to give guests value-for-money alongside high-quality services aligns closely with our mission. I look forward to working with Choice Hotels going forward, as part of a fruitful relationship.”
Choice’s Senior Vice President of International Mark Pearce says, “we are looking forward to leveraging Trinity’s purchasing power to further enhance our value proposition. By working with local resources in the EU we can be assured that our hotels and guests are getting access to the highest quality products.”
About Trinity Purchasing
Trinity Purchasing is an international procurement service company focused on providing cost-effective product and service solutions to partners within the hospitality industry. Trinity Purchasing partners with over 400 vetted suppliers, in order to service 800 affiliated hotels and restaurants in Belgium, Luxemburg, the Netherlands, France, Germany, Ireland, the United Kingdom, Italy, Austria, Finland, and the United Arab Emirates. Our customer portfolio covers all hospitality industry sectors, ranging from budget to five-star hotels, as well as golf resorts, rest homes, recreation centers, and hotel management schools. Trinity purchasing is a wholly owned subsidiary of PREM Group, one of Europe’s leading hotel operators.
Visit us at www.trinitypurchasing.com for more information.
As a first milestone for this new relationship, Trinity Purchasing will participate in Choice’s upcoming European franchisee convention (Valencia, 1-3 October) – an opportunity for Choice Hotels franchisees to meet directly with Trinity and their approved suppliers.
About Choice Hotels
Choice Hotels International, Inc. (NYSE: CHH) is one of the world's largest hotel companies. With approximately 6,500 hotels franchised in more than 40 countries and territories, Choice Hotels International represents more than 500,000 rooms around the globe. As of June 30, 2017, 792 hotels were in our development pipeline. Our company's Ascend Hotel Collection®, Cambria® Hotels, Comfort Inn®, Comfort Suites®, Sleep Inn®, Quality®, Clarion®, MainStay Suites®, Suburban Extended Stay Hotel®, Econo Lodge®, Rodeway Inn®, and Vacation Rentals by Choice Hotels® brands provide a spectrum of lodging choices to meet guests' needs. With more than 30 million members and counting, our Choice Privileges® rewards program enhances every trip a guest takes, with benefits ranging from instant, every day rewards to exceptional experiences, starting right when they join. All hotels and vacation rentals are independently owned and operated. Visit us at www.choicehotels.com for more information.